Sixth Annual “Playoffs with a Purpose” Campaign for Buffalo Bills Playoff Run

January 09, 2026

Since 2021, Broadview has added to the fun and excitement of the Buffalo Bills playoff runs by pledging donations to a Western New York nonprofit. As the Bills begin another playoff push, Broadview will launch its sixth Playoffs with a Purpose campaign.

This year, the initiative will benefit the Roswell Park Alliance Foundation – the nonprofit arm of the Roswell Park Comprehensive Cancer Center.

Broadview will donate $10,000 to Roswell Park for each Bills playoff game. The credit union will sweeten the pot with an additional payout based on point differential.

In this weekend’s Wild Card game against Jacksonville, Broadview will add an additional $500 for every point the Bills win by. If the Bills keep winning, Broadview will double its point-differential donation each game.

“Roswell Park is deeply grateful for this generous commitment from Broadview Federal Credit Union,” said Jenn Hickok, Roswell Park Alliance Foundation, Director of Corporate and Sports Partnerships. “Turning Buffalo’s playoff moments into meaningful support for cancer patients reflects the true spirit of our community and the power of coming together for a greater purpose.”  

Since its inception, Playoffs with a Purpose has added excitement to the Bills’ postseason by turning every point scored into meaningful support for local nonprofits. Previous campaigns have raised thousands of dollars for FeedMore Western New York, fighting hunger across the region.

“Playoffs with a Purpose is a fun and exciting way to support our hometown team and Roswell Park – an incredible organization whose commitment to cancer research, treatment, and prevention are having a positive impact on people across our region and beyond,” said Broadview CEO Michael Castellana. “We’re thrilled to support Roswell Park this year and encourage fans to jump on the Bills bandwagon with us. Let’s go, Buffalo!”